Goody’s | Get To Good
Goody’s is for the hustler: first in, last out, up ‘til three and back at six. They won’t wait for change, they work for it—pain is just a part of life. And if they’re down, it won’t be for long. With Goody’s, you can mix it, pour it, or throw it back. It’s seriously fast so you can push past pain, keep it movin’, and GET TO GOOD without the wait.
:15 Thursday Night Football TV
Scripted a :15 TV spot that aired during the 2023 Thursday Night Football season.
Directed post-production including voice talent and final edit.
Paid Social Videos
Created a series of quick-hit, targeted social ads for Goody’s Hangover & Cool Orange SKUs.
Native Display Ads
Website Copy
Translated our brand campaign into new website content and landing pages, including a refresh on the brand’s history and the benefits of Goody’s unique powder formula.
Credits
Agency — FCB CHICAGO
Kristin Zuccarini — SVP, Creative Director
Maddie Stoy — Jr. Art Director
Christine Villanueva — Sr. Copywriter