Poise | It Takes Poise
Life throws a lot of BS at women—bladder leaks included. Handling it all takes Poise. From laugh-leaks during movie night to lift-leaks while lunging, Poise helps women rise above it all.
Campaign Case Study
Social | Women's History Year
It's a joke that women's history is only celebrated for one month when women make history year-round.
In this best-performing content pillar for Poise social, we celebrated badass historical women year-round, launching Women’s History Year on April Fool’s Day.
Social | Product
Print & Website | One by Poise
Women handle it all every single day: unrealistic expectations, impossible standards, period weeks, and… bladder leaks!? Luckily, there’s a pad that can handle it all—just like you. Introducing, One by Poise.
Credits
Agency — FCB CHICAGO
Merrin McCormick — SVP, Creative Director
Emily Walton — ACD, Art
Sarah Uchison — ACD, Copy
Kelly O'Keefe — Sr. Art Director
Dylan Bradshaw — Art Director
Christine Villanueva — Copywriter