AYVAKIT | Target The Source of ISM
AYVAKIT is the only FDA-approved treatment for adults with indolent systemic mastocytosis (ISM). The Target the Source campaign highlights how AYVAKIT works differently—showcasing how the once-daily pill targets the source of the disease so patients can experience multi-symptom relief for ISM.
To help patients understand how AYVAKIT works, I created the “Body Factory” concept, bringing to life how ISM impacts patients both inside and outside the body through CGI and live-action footage.
Crafted concept, wrote script, and guided pre- and post-production streams including casting, animation house selection, voice talent, music, and final edit.
:75 Branded TV
Body Factory
The ISM journey is long, and it takes a series of moments, big and small, for patients to realize they need to make a change. This video content series details the everyday lives of AYVAKIT patients, focusing on the events that inspired them to change course in their treatment plan.
Crafted concept, wrote script, directed patient interviews, and led every stage of production.
Patient Testimonial Videos
Your Source For Change
Social
Credits
Agency — FCB CHICAGO
Lauren Lenart — VP, Creative Director
Betsy Agosta — Sr. Art Director
Christine Villanueva — Sr. Copywriter