Dramamine | Ditch The Drama Llama Of Nausea

Nausea invites itself into your life, always showing up during the most inconvenient times. From nervous first dates to motion sickness car rides, the Drama Llama is constantly following you around. Good thing when you take Dramamine, you can silence your inner drama and Ditch the Drama Llama of Nausea.

Crafted the concepts and scripts that established the voice and personality of our llama drama king, Cusco, across digital and social platforms.

Led production including voice talent, music, and edits.

:15 Online Videos

Organic & Paid Social

Launching a new brand mascot into social is no small task—but we brought our oblivious (but endearing) Drama Llama to uncharted TikTok territories.

TikToks

@dramamineofficial Who's telling the Drama Llama of Nausea he'll also need a VIP pass to get in? #fashionweek #fashion #nausea #fyp #dramallama #llama ♬ Do It Better - Beachcrimes & Tia Tia

@dramamineofficial It’s tough to get a date when the thought of you makes people nauseous. #singletok #singlelife #fyp #dramallama #llama #nausea ♬ original sound - Dramamine

@dramamineofficial Who forgot to send the Drama Llama of Nausea his invite to the biggest fair in the Northeast? #easternstatesexpo #newenglandfair #thebige #newyorktimes #greenscreen #fyp #dramallama #llama #nausea ♬ Tomfoolery - David Snell

@dramamineofficial Don't feel bad for ditching the Drama Llama of Nausea, he'll find his own way back. #catdriving #catdrivingcar #fyp #capcut #dramallama #llama #nausea ♬ Road Trip - Netherfriends & Blake Rules

Credits
Agency — FCB CHICAGO
Kristin Zuccarini — SVP, Creative Director
Maddie Story — Jr. Art Director
Christine Villanueva — Sr. Copywriter